The Spa Life UK Convention is set to deliver another comprehensive education programme for senior spa professionals, with a packed conference featuring the dual themes of resilience and reinvention.
Working closely with the UK Spa Association, the Organisers have recognised that recovery of the sector is well underway, but the challenges of recruitment and retention of staff continue to put pressure on busy spa managers and their hard-working teams. With burnout a real concern, it is important to provide employees with guidance on how to develop their resilience in the face of these pressures.
Simultaneously, there appears to be a groundswell of new, wellness-conscious consumers who are turning to the sector for their wellness needs. However, the needs of these consumers are different from the pampering services traditionally offered by some sections of the industry, so operators are being forced to reinvent their offerings to find a balance between catering for the new audience and retaining their existing clients.
Conference Delegates will be presented with valuable insights, content, and strategies that can be applied in their businesses right away to address these challenges.
"Our goal is to provide attendees with new ideas and actionable insights that they can use to take their businesses to the next level." says Andrew Hammond, Event Director.
Well-being strategist, Dr Glenda Rivoallan, will open the conference with a Keynote address, named after her latest book ‘Resilience as Fudge!’ in which she will share the principles she has learned on her wellness journey which can be applied and adapted to suit any industry.
Supporting this keynote will be a series of breakout sessions including Sonal Uberoi, Founder of Spa Balance Consultancy, who will believes that the problems our industry needs to solve now are different from before, and she will explain why it is wellness that will get us to where we want to be.
Other speakers will be focussing on the theme of reinvention, including Deborah Carr of Total Spa Solutions, and Freddie Moross, CEO of Myndstream.
Carr’s session will be based on her recent travels around Europe and will share how popular therapies from this region can be introduced to the UK to offer powerful benefits for customers, while Moross will cover important questions on how to unlock the value of music as a unique marketing tool that can positively impact revenue and consumer loyalty.
The conference will close with a lively panel, chaired by the UKSA and featuring Joan Scott, CEO of Habia, Lesley Blair, MBE, CEO of BABTAC and CIBTAC, plus Diane Hey, Chair of the Government’s Trailblazer Apprentice scheme. This discussion will revolve around the hot topic of regulated qualifications, to explore and explain the government's new licensing scheme, and what this means for spa operators.
Spa Life UK Convention is set to take place on 3-4 July at the De Vere Cotswold Water Park Hotel. Conference Tickets are still available to purchase online.
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